The Bellerose collection
The Bellerose collection
The Bellerose collection is a successful collaboration with the Lucien De Roeck Fund, the original drawings and logos were respectfully processed in a contemporary fashion collection, which is now available in the Bellerose shops. The collection’s theme is Expo ’58 and, directly linking into this, Lucien De Roeck’s graphic work. “The designer of the Expo ’58 logo and virtually all the graphic work surrounding this event”, says Bellerose’s Bjorn Dossche. “De Roeck was also very active as an advertisement designer at that time. The ‘Ostend’ print we use also forms part of his works. As a Belgian brand, celebrating its thirtieth anniversary in 2019, we always enjoy making a link to Belgium.”
Bellerose has shops in Antwerp, Brussels, Bruges, Ghent, Leuven and Knokke, but also in the Dutch Amsterdam and Rotterdam, the French Lille and Paris and the Spanish Madrid and San Sebastian. The shirts cost 59 euro.
The theme of the collection is Expo ’58,
in line with that, the graphic work of Lucien De Roeck
